Among the notable attendees were Shriya Saran, Fardeen Khan, Sonal Chauhan, Guneet Monga, Sunny Kapoor, Harshvarddhan Ahuja, Tusshar Kapoor, and Apoorva Mukhija, all of whom added their own sparkle to the evening. The event quickly became one of the most talked-about gatherings of the season, blending fashion-forward appearances with a celebration of entrepreneurship.
The unveiling marked a major milestone for Ekta Kapoor, who has officially expanded her footprint beyond entertainment into India’s booming luxury jewellery sector. Partnering with lifestyle designer Sussanne Khan, Kapoor has stepped into the role of investor, co-founder, and creative force behind Ekatra Jewels, a brand aimed at redefining modern luxury.
Positioned as a premium, women-led jewellery house, Ekatra Jewels is designed for a new generation of conscious, independent consumers who value individuality and timeless design. The brand seeks to merge contemporary aesthetics with meaningful craftsmanship, offering pieces that go beyond ornamentation to reflect personal identity and expression.
The star-studded launch event reflected this vision perfectly, with celebrities showcasing elegance and sophistication while celebrating the founders’ new venture. Shriya Saran and Sonal Chauhan turned heads with their graceful appearances, while Fardeen Khan and Tusshar Kapoor added a nostalgic Bollywood charm to the evening. Meanwhile, Guneet Monga and Apoorva Mukhija brought a modern creative energy, highlighting the brand’s cross-industry appeal.
With Ekta Kapoor and Sussanne Khan at the helm, Ekatra Jewels is already generating strong buzz within both entertainment and lifestyle circles. The collaboration of two influential women from different creative worlds signals a bold step into India’s evolving luxury market, where storytelling, design, and identity increasingly intersect.
As the evening came to a close, one thing was clear — Ekatra Jewels is not just a brand launch, but the beginning of a new lifestyle statement backed by vision, glamour, and powerful creative synergy.
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