In partnership with the Association des Loteries d’Afrique (ALA), SOREC (www.SOREC.ma) reiterated the successful experience of last year by organizing the 2023 edition of the Grand Prix of Africa from February 23rd to 25th in Marrakech.
This new edition brought together high-level jockeys and horses and was an opportunity for SOREC to host twelve delegations from African lotteries and several representatives from the industry in Europe. The aim was to showcase Africa's expertise in the field of gaming and horse racing as well as its know-how in promoting attractive and responsible gaming on the continent.
« We are delighted that this major event is being held once again in Africa. Morocco confirms its desire to support the growth of the equine sector on the continent and to support the new momentum given to racing in Africa. It is also a unique opportunity to strengthen cooperation and solidarity between our countries », said Omar SKALLI, CEO of SOREC.
« The 2022 edition of the Grand Prix of Africa was a real success which has reinforced our desire to maintain its organization in Marrakech. Through SOREC, Morocco has demonstrated its ability to unite the entire ecosystem around a major international event and to increase the visibility and dynamism of African racing », said Dramane COULIBALY, President of the ALA.
The seminar preceding the horse racing event showcased the importance of sharing and transferring expertise to enhance the competitiveness of African lottery institutions. Titled «Expertise-sharing, a performance booster for African Lotteries», the 2023 seminar promised to be a constructive and high-value exchange.
The Grand Prix of Africa now plays a significant role in the international recognition of the African horse racing sector. It represents the shared aspirations of various institutions to promote equine-related practices, reveal and strengthen Africa's expertise in horse racing and gaming, and foster attractive and responsible gaming practices.
Distributed by APO Group on behalf of Société Royale d’ Encouragement du Cheval (SOREC).
The Société Royale d’Encouragement du Cheval (SOREC) is a public company created in 2003 under the auspices of the Ministry of Agriculture, Maritime Fishing, Rural Development, and Water and Forests. With a unique business model in the world, SOREC pursues the following missions: breeding supervision and horse breed improvement in National Studs, organization of horse racing at racecourses, management of horse racing games, as well as the construction and operation of horse racing infrastructure. With the ambition of positioning the equine sector as a driver of development in rural areas, SOREC focuses its action on the valorization of breeds and monetization of horse use to support the emergence of economically viable and financially independent ecosystems.
About the ALA:
Founded in Dakar in 1981, the mission of the Association des Loteries d’Afrique (ALA) is to unite public, mixed, or private companies that hold a monopoly, license, or concession for operating games of chance in Africa. It also contributes to African economic integration through the establishment of pan-African games. The Association is committed to ensuring the regularity, transparency, and smooth running of games on the continent in order to make them models that are both measured, balanced, and responsible. It also aims to develop and maintain a transparent environment that builds public trust in games. Finally, it aims to promote the development of standards and codes of conduct that should serve as reference points to which members must conform (ISO standards, responsible gaming, WLA standards, security standards, etc.).