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Ilaiyaraaja composes anthem for Coca Cola

Ilaiyaraaja composes anthem for Coca Cola

Bengaluru, Nov 30 (SocialNews.XYZ) Music maestro Ilaiyaraaja, in his first-ever composition for a corporate, has composed the corporate anthem for Hindustan Coca-Cola Beverages (HCCB).

The creator of more than 7,000 songs in 1,000 films, has never composed anything for a corporate entity.

The anthem that the maestro has composed for HCCB, bears his signature. It is eminently identifiable as his work. The tune is simple, registers with the listener instantly, and grows on the individual with every successive rendition, HCCB said in a statement.

 

The melody catches attention and the richness of the composition provides longevity. The tune was composed by Dr. Ilaiyaraaja at Prasad studios in Chennai.

The brand said it needed a composition that denotes the vastness of their business operation but also its simplicity and the purity in their values, and the maestro fitted the bill. "He is magic, he is music."

Beginning with a soft and mellifluous tune on the flute, the anthem gradually extends into a powerful visual of India. In many ways, the music represents the new India, which is traditional and yet contemporary; always on the move, inspiring others and the world in the process.

Source: IANS

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Ilaiyaraaja composes anthem for Coca Cola

About Gopi Adusumilli

Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc. He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources. When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any. He can be reached at gopi@socialnews.xyz

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