Business Wire IndiaMavenir, the world’s leading messaging and Rich Communications Services (RCS) provider, announced its RCS Business Messaging (RBM) Solution is ready to accelerate revenue generation for Mobile Network Operators (MNOs) with a solid ecosystem of partners. This ecosystem is prepared to bring brands and content onto the RCS channel, expanding the A2P messaging revenue and opening new revenue opportunities in conversational commerce, customer service and digital advertising for mobile operators.
Mavenir’s global RCS Business Messaging Partner Ecosystem program launched in August 2018 consists of a growing community of industry leading messaging partners that focus on delivering a compelling business-to-consumer (B2C) messaging ecosystem for MNOs to become the mobile messaging platform of choice for advertisers, brands, content providers and enterprises. In its first year, the ecosystem has grown to 60 members, including aggregators, chatbot and business application developers, and Communications Platform as a Service (CPaaS) providers, and has been key to accelerate Mavenir’s six RCS Business Messaging deployments in Europe and North America that are expected to go live before the end of the year.
This ecosystem of partners enables MNOs to quickly start generating revenue from business messaging, providing a broader range of services for enterprises and brands, and resulting in a clean channel and single point of integration, while retaining control of the relationship with brands, aggregators and end users.
“The success of RCS Business Messaging for mobile operators, depends on the Enterprise’s ability to deliver richer and faster consumer engagement,” said Guillaume Le Mener,SVP/GM, Business Mobility Solutions, Mavenir. “The rapid growth of Mavenir’s Partner Ecosystem, including enterprise experts such as LivePerson and Twilio, demonstrates an increasing interest in RCS as a B2C channel for businesses to engage with today’s 257 million RCS monthly active users. The ecosystem will be a critical success factor combined with our vast RCS messaging expertise, collaboration with GSMA, and mobile operator reach to make RCS Business Messaging the channel of choice for mobile engagement with GSMA’s forecasted 831 million RCS users by 1Q20211.”
The Mavenir RCS Business Messaging solution enables brands, aggregators, content providers, enterprises and MNOs to monetize RCS messaging technologies and provide rich, multimedia end-user experiences from the native messaging application on mobile devices.
The time to market advantage is getting business applications ready to use the RCS channel ahead of time, allowing them to integrate into the MNO’s RCS deployment in a matter of days.
Some key facts about RCS momentum:
- Global MNOs are planning launches of RCS Business Messaging this year.
- Google has launched RCS guest mode in several markets worldwide.
- Already supported in Google’s Android Messaging client pre-integrated by the majority of Android device manufacturers (and available as a download for older devices).
- Already supported in Samsung Messages Client embedded in the latest Samsung Android Smartphones.
- Mavenir also provides a downloadable mobile client for MNOs that want to take that approach in their market.
To learn more about RCS Business Messaging or Mavenir’s ecosystem, visit https://mavenir.com/business-messaging-ecosystem.
Mavenir is the industry's only end-to-end, cloud-native network software provider. Focused on accelerating software network transformation and redefining network economics for Communications Service Providers (CSPs) by offering a comprehensive end-to-end product portfolio across every layer of the network infrastructure stack. From 5G application/service layers to packet core and RAN – Mavenir leads the way in evolved, cloud-native networking solutions enabling innovative and secure experiences for end users. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC, and Virtualized RAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers.
We embrace disruptive, innovative technology architectures and business models that drive service agility, flexibility, and velocity. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir offers solutions to help CSPs with cost reduction, revenue generation, and revenue protection. Learn more at mavenir.com
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1 GSMA Global Forecast for RCS Growth