Ayushmann Khurrana on Digitalisation at FICCI Frames 2026: “We Want Everything to Be Authentic and Fresh”

Ayushmann Khurrana opened up about the growing conversation around digitalisation and its impact on entertainment, cinema and everyday life during his interaction with the media at FICCI Frames 2026. The actor stressed the importance of keeping creativity rooted in authenticity, freshness and India’s diverse cultural identity, arguing that technology should not come at the cost of originality. Sharing his thoughts on the rapidly changing entertainment landscape, Ayushmann said, “Regarding digitalization—and the conversations we’ve all had—we want everything to be authentic and fresh. Instead of just focusing on building a project, we should aim for something simple that is rooted in our culture. We have so many languages ​​and a very strong cultural identity; we should promote that.”

For Ayushmann, the discussion around digitalisation is ultimately connected to the kind of stories and creative voices the industry chooses to encourage. With audiences consuming content across multiple platforms and languages, he believes there is an opportunity to embrace India’s cultural diversity rather than allowing technology to make entertainment feel increasingly uniform. His comments at FICCI Frames highlighted the need for creators to retain a sense of identity and originality while navigating an industry that is changing rapidly because of digital technology.

Speaking about the FICCI event itself, Ayushmann also emphasised the importance of encouraging new and distinctive voices within the entertainment industry. “At FICCI, we want to promote authenticity, novelty, and uniqueness. We want more and more new talent to emerge, and for creators to generate real value,” he said. His remarks underline a broader push towards giving fresh talent and original ideas more space, particularly at a time when audiences have access to an enormous amount of content from across India and the world.

The actor also turned the conversation towards his upcoming film Udta Teer, revealing that the project is something he is particularly excited about. When asked what audiences can expect from his role, Ayushmann said, “Udta Teer is a patriotic comedy—a high-energy comedy. You are going to have a lot of fun watching it. It’s an original script. A very unique script. I am really excited about it.” His description gives the film a clear flavour, suggesting that it will combine patriotic themes with the energetic comic tone that forms the heart of the project.

Udta Teer stars Ayushmann Khurrana and Sara Ali Khan in the lead roles and is directed by debutant Aakash Kaushik. The film is being positioned as India’s first “pat-com”, or patriotic comedy, bringing together elements of a spy story, humour and patriotism. With Ayushmann describing the script as both original and unique, the film is shaping up as a different kind of addition to the actor’s filmography. Sara and Ayushmann’s fresh pairing has also become one of the talking points around the project as the promotional campaign gathers momentum.

Udta Teer is scheduled for a worldwide theatrical release on October 9, 2026. With the film approaching its release, Ayushmann’s comments at FICCI Frames offer an interesting glimpse into both the project and his larger approach to storytelling. Whether discussing digitalisation, the need for authentic voices or a high-energy patriotic comedy, the actor’s message remains centred on originality — creating entertainment that feels fresh while staying connected to India’s diverse cultural roots.

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