Janhvi Kapoor expressed her excitement about the association, sharing how instantly she connected with the Joia collection’s philosophy. For her, style goes beyond fashion—it’s a deeply personal expression of identity. She described the collection as a reflection of “free, bold and authentic femininity,” aligning perfectly with her own evolving persona both on and off screen.
As Friend of the Maison, Janhvi represents values that have defined the brand for decades—natural elegance, balance, and emotional depth. Her presence adds a contemporary edge to the legacy of Baume & Mercier, positioning the brand closer to a new generation that values authenticity over perfection.
The Joia collection itself is designed to capture vibrant and instinctive femininity, offering timepieces that go beyond functionality to become companions for meaningful life moments. This philosophy resonates strongly with Janhvi’s journey, as she continues to explore diverse roles and express different facets of her personality through her work.
CEO Michael Guenoun подчеркнул that Janhvi embodies a modern vision of femininity that aligns seamlessly with the Maison’s identity. Her authenticity and sensitivity make her a natural fit for the brand’s evolving narrative, which aims to celebrate women in all their individuality and strength.
Since her debut in 2018, Janhvi Kapoor has steadily carved a space for herself in Indian cinema, known for her versatility and willingness to take on complex roles. Beyond films, she has also become a strong presence in fashion and global pop culture, influencing millions with her distinctive style and grounded personality.
With this collaboration, Baume & Mercier continues its dialogue with a younger, global audience while honoring its rich heritage built by founders William Baume and Paul Mercier. Janhvi Kapoor’s addition signals not just a partnership, but a shared vision of celebrating identity, emotion, and timeless elegance.
About Newshelpline
News Helpline is a Brand in the world of daily Bollywood Content. We are a team of Innovative, Hard working and Creative people working in media since last 15 years. We were the first to sense the changing phase of News Industry with the progress of IT industry. Hence in the year 2008 we came up with a first of its kind Bollywood News Application, a website where we uploaded Bollywood news on daily basis and our client could download this news from anywhere in the world on the same day of the event. Then with the passage of time we improved and evolved. The result is today our client in any area of the world receives their Bollywood news (HD quality) within 2-3 hrs. post event. The value of News is very Time dependent and we at News Helpline deliver the News before thay become rumors.