Business Wire India
Infidigit solidified its status as a leader in digital growth by securing five prestigious awards at the BW Marketing World Next-Gen DigiContent Awards. These accolades recognise the agency’s expertise in search and content strategies that drive real business results.
The victories covered several key sectors including Personal Care, Fashion and Accessories, and Performance Marketing, highlighting Infidigit’s ability to deliver scalable and sustainable impact across industries.
In the Industrial Category (Personal Care), Infidigit was recognised with a Gold award for its work with Avataar Skincare, a brand that provides Dermat-designed skin, hair & weight-loss treatments at home. For Avataar, a focused search-led strategy drove 47.5x organic revenue growth and a significant increase in leads, supported by strong non-brand visibility gains.
Under Fashion & Accessories (Industrial Category), Infidigit secured two wins for its SEO campaigns with Indriya and Max Fashion. For Indriya (SEO), the campaign earned a Gold award, delivering 248% growth in clicks and 477% growth in impressions, alongside strong Top 10 keyword rankings.
In the Digital Categories, Infidigit’s integrated performance and content approach further stood out. Under Performance Marketing, Indriya got a silver award for its campaign, which recorded a 421% increase in organic search impressions and a 92% rise in qualified clicks, reinforcing brand authority across high-intent queries.
Commenting on the content-led growth journey, Kavish Barapatre, AVP - Digital & Social Marketing, Indriya, said: “Infidigit’s content-first strategy has been instrumental in securing multiple awards and establishing a strong search presence for Indriya since launch. We value the commendable efforts of the Infidigit team, whose strategic expertise has been a primary catalyst for this exceptional growth.”
In the Best Blogs & Website Content category, Infidigit’s work with Mochi Shoes was awarded a silver award. The campaign delivered 23.5% growth in organic clicks and 78.5% growth in impressions, demonstrating how a cohesive content ecosystem can drive sustained visibility and engagement.
Reflecting on the impact of the content-led strategy, Rohit Shiva, Head - D2C E-commerce, Mochi Shoes, added: “Mochi Shoes has secured multiple industry awards following a strategic framework that resulted in substantial growth across search and AI visibility. We value the commendable efforts of the Infidigit team, whose expertise in high-performance content continues to drive exceptional results.”
Commenting on the recognition, Kaushal Thakkar, Founder & CEO, Infidigit, said: “These recognitions validate our belief that digital growth must be engineered for performance, not just visibility. Across industries, our focus remains on building scalable frameworks that deliver measurable, sustainable outcomes.”
The five wins at BW Marketing World underscore Infidigit’s continued leadership in building search-led and content-driven growth engines in an increasingly AI-influenced digital ecosystem.
