Byline: Matt Emma

Some people stumble into their careers. Others are born into them. For Madelaine LaVoie, real estate isn't just a profession—it's woven into the very fabric of her family's story, stretching back through generations and forward into a future she's actively building with her daughters and granddaughters.

Where It All Began

The year was 1978. While most teenagers were focused on homework and weekend plans, a young Madelaine was spending her after-school hours in an office that would shape the rest of her life. She worked there for nearly a decade, absorbing the intricacies of real estate, learning the value of relationships, and developing a work ethic that would define her career. By 1988, she had earned her real estate license and dove into serving clients full-time—a commitment she has honored ever since.

But beyond the transactions and the properties, Madelaine's proudest accomplishment isn't measured in sales figures or accolades. "Along the way, I've had the joy of raising two amazing daughters—my proudest accomplishment," she shares. Today, her oldest daughter has chosen to follow in her footsteps as a broker and partner, making them a remarkable five-generation family in real estate sales. With two granddaughters who might one day carry on the tradition, the LaVoie legacy continues to grow.

Old School Meets New School

In an industry increasingly dominated by automation and digital shortcuts, Madelaine disrupts the status quo by doing something radical: she prints and carefully organizes every file. Her meticulous system keeps records and contacts spanning decades, ensuring she never loses touch with people and always remembers the details—about homes, neighborhoods, and families—that others often overlook.

"I bring a unique blend of 'old school' dedication and modern market knowledge that sets me apart in real estate," Madelaine explains. "Unlike many who rely solely on technology, I still print and carefully organize every file, keeping records and contacts that span decades."

This isn't stubbornness—it's strategy. While she embraces the newest technologies, including AI-driven tools to enhance exposure and target potential buyers, she refuses to abandon the personal touch that has made her successful. She works seven days a week because accessibility and responsiveness are non-negotiable in her business model. She's not afraid to pick up the phone to make a deal happen, and her clients appreciate that hands-on approach.

"In an era where much of the industry leans heavily on digital shortcuts, I disrupt by showing that persistence, relationships, and deep knowledge of both people and properties are irreplaceable," she says. Real estate isn't just her career—it's her legacy.

Solving Problems, Building Dreams

Madelaine's ideal clients are searching for more than just a house. They're looking for the right home in the perfect area to fit their lifestyle and future. Many feel overwhelmed by options, uncertain about neighborhoods, or unsure how to bring their vision to life. That's where she steps in as a problem-solver.

Whether a client is buying land to build their dream home or purchasing an existing property, she guides them through every step with patience and persistence. Having spent decades learning neighborhoods, remembering homes, and building long-term connections, she helps clients uncover opportunities they might not find on their own.

"The ideal outcome of working with me is simple: peace of mind and the confidence that their vision is not only heard but achieved," Madelaine says. "I take pride in turning what can be a stressful process into an exciting and rewarding journey—one where clients feel fully supported from our first conversation to the day they walk into their new home."

Most of her business now comes from referrals—a testament to the satisfaction of those she's served. Having happy clients isn't just important to her; it's the foundation of everything she does, extending to the agents who work alongside her.

Innovation in Print and Digital

What sets Madelaine apart in today's market isn't just her approach to client relationships—it's her comprehensive marketing strategy. Since 1995, she has published the only locally produced, full-color real estate magazine in the area, a high-quality quarterly publication that continues to be a powerful tool for showcasing listings and local events, helping homes stand out in a competitive market.

But she doesn't stop at print. She advertises online, across social media, and through additional print outlets that reach buyers throughout the Morongo Basin and Coachella Valley. For sellers, she provides detailed listing statistics, ensuring they can see the value and impact of the marketing strategy. By combining a long-standing, trusted print platform with innovative digital solutions, she offers clients the best of both worlds—proven results and modern strategies.

A Community Cornerstone

Since 1991, Madelaine and her team have been serving their local community with a focus on trust, consistency, and dedication. This reputation has allowed them to grow and open offices throughout the desert. Each location is designed to be more than just a real estate office—it's a welcoming space where locals can stop in, connect with an agent, ask questions, or even just enjoy a cup of coffee.

For Madelaine, success isn't measured only in sales but in the relationships built and the role they play as a resource and neighbor in the community. Longevity, accessibility, and genuine connection are at the heart of what she considers the greatest milestone.

As a fourth-generation professional with a daughter now following in her footsteps, Madelaine sees herself as both a steward of tradition and a trusted guide for clients. Her commitment to detail, relationships, and relentless work ethic is how she continues to add value and stand out in an industry that's constantly evolving—yet somehow forgetting what matters most: the people.