NC24, produced by BVSN Prasad and Sukumar, features Naga Chaitanya in the lead and is part of a new wave of pan-Indian mythological films sweeping the South Indian industry. According to a FICCI-EY report, the genre saw a whopping 40% boost in box office revenue between 2022 and 2024, making Shrivastava’s casting not just artistic but highly strategic. Pairing a rising Hindi star with a Telugu heavyweight like Chaitanya hints at deliberate cross-regional synergy—and a smart bet on audience curiosity.
The move also reflects a subtle shake-up in how roles are being cast in high-budget regional cinema. Rather than relying solely on tried-and-tested big names, NC24 is bringing in new talent with proven screen presence and fresh appeal. Shrivastava, whose performance as a small-town trickster in Laapataa Ladies earned widespread praise, brings both innocence and intensity—qualities likely to resonate in the mythological-thriller genre.
With names like Yuvasamrat Naga Chaitanya, Karthik Dandu, and the Sukumar Writings banner behind it, NC24 already had our attention. The addition of Sparsh Shrivastava just turned the dial up. Whether this is a one-off crossover or a long-term industry trend, one thing’s clear: myth meets modern in a big way—and this casting might just be its most exciting twist yet.
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