The announcement, made with a cheeky X (formerly Twitter) post from Maddock Films, features a star-studded lineup including Thama, Param Sundari, Shiddat 2, Badlapur 2, and Ikkis. These films will all premiere on Prime Video post-theatrical release, following the wildly successful streaming performance of Stree 2, which clocked in over 50 million global viewers.
Led by the ever-strategic Dinesh Vijan, this collaboration reflects a bold pivot in Bollywood’s distribution model. With Prime Video’s access to 200 million+ subscribers globally, Maddock is clearly aiming to match cinematic storytelling with maximum reach. A 2023 PwC report even suggests that India's OTT market is growing at a whopping 20% annually, making this a savvy move that could outpace traditional theatrical-only rollouts.
From horror comedies (Thama) to sweeping war dramas (Ikkis), Maddock’s new slate leans into multi-genre diversity — a smart play, considering a 2022 Nielsen study showed that 60% of Indian OTT viewers prefer genre-blending content. Sequels like Badlapur 2 and Shiddat 2 also promise to build on fan-favorite legacies, with the added bonus of global accessibility.
One thing’s clear: with this Maddock–Prime alliance, blockbuster season is officially going worldwide.
About Newshelpline
News Helpline is a Brand in the world of daily Bollywood Content. We are a team of Innovative, Hard working and Creative people working in media since last 15 years. We were the first to sense the changing phase of News Industry with the progress of IT industry. Hence in the year 2008 we came up with a first of its kind Bollywood News Application, a website where we uploaded Bollywood news on daily basis and our client could download this news from anywhere in the world on the same day of the event. Then with the passage of time we improved and evolved. The result is today our client in any area of the world receives their Bollywood news (HD quality) within 2-3 hrs. post event. The value of News is very Time dependent and we at News Helpline deliver the News before thay become rumors.