T-Series Hits 300 Million YouTube Subscribers: From Cassettes to Clicks, a Journey Written in Music

In what can only be described as a landmark moment in digital history, Indian music and film powerhouse T-Series has officially crossed 300 million subscribers on YouTube — becoming only the second channel in the world to do so, after MrBeast’s 418 million. The announcement came via a celebratory post from T-Series, capturing their journey “from cassettes to clicks” and thanking their vast global audience for the love.

 

Founded in 1983 by Gulshan Kumar, T-Series began as a humble cassette-selling business in Delhi before growing into one of the most dominant names in the global entertainment industry. Its YouTube presence, launched in 2006, is now home to thousands of Bollywood hits, devotional tracks, independent music, and film content, drawing billions of views each month.

 

After Gulshan Kumar’s tragic assassination in 1997, his son Bhushan Kumar took the reins and transformed the label into a cinematic juggernaut, producing blockbusters and expanding internationally. Today, T-Series represents not just music, but the heartbeat of Indian pop culture on a digital stage.

 

This 300-million milestone also serves as a symbol of how music has shaped the modern internet. While earlier YouTube icons like PewDiePie defined the individual creator era, T-Series’ ascent marks the dominance of brand-driven, high-volume content. It also reflects the growing global appetite for Indian content — from Bollywood dance numbers to soul-stirring ghazals.

 

As T-Series continues to evolve — with projects like the long-awaited Gulshan Kumar biopic "Mogul" in the pipeline — it’s clear that this is more than a number. It's a celebration of music, legacy, and the incredible reach of Indian storytelling in a digital world.

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