Maddock Films Unveils Bheegi Saree: A Passionate Second Single from Param Sundari

Following the roaring success of Pardesiya, Maddock Films has dropped the first look and title of their second single, Bheegi Saree, from the upcoming film Param Sundari. The song, set to release on August 8, 2025, promises to simmer with passion and longing, featuring powerhouse vocals from Adnan Sami and Shreya Ghoshal — a collaboration that instantly evokes nostalgia for classic romantic melodies.

 

Composed by the prolific duo Sachin-Jigar with lyrics penned by Amitabh Bhattacharya, Bheegi Saree is already generating buzz for its rain-soaked visual tease — a crimson-drenched poster starring Janhvi Kapoor and Sidharth Malhotra, dripping with cinematic yearning. The release builds on the momentum of Pardesiya, which marked Sonu Nigam’s return and played heavily on the trend of reviving early 2000s musical textures.

 

This move aligns with broader industry shifts: According to a 2024 PwC India entertainment report, over 70% of top-grossing Bollywood films incorporated music rooted in nostalgia, often reviving or referencing the tonal stylings of earlier eras. Adnan Sami’s presence — especially after the enduring success of his 2001 album Kabhi To Nazar Milao with Asha Bhosle — underscores that strategy.

 

The song’s aesthetic, centered on the motif of rain and vulnerability, taps into proven emotional psychology. A 2019 study published in Emotion found that rain imagery significantly amplifies feelings of romance and melancholy in visual media — making Bheegi Saree a likely emotional centerpiece for Param Sundari, which now hits cinemas on August 29, 2025, following a brief release delay.

 

With star power, timeless vocals, and a mood that promises to tug at heartstrings, Bheegi Saree is poised to become one of 2025’s most talked-about romantic tracks.

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