“Content Needs To Be Good,” Says Rajat Dalal at Launch of Play Shots by PlayboxTV

Fitness influencer and reality TV personality Rajat Dalal made a surprise appearance at the launch of Play Shots by PlayboxTV in Mumbai, where he offered candid insights about content creation and his approach to digital platforms. Known for his no-nonsense attitude and strong presence on social media, Rajat emphasized that in today’s digital age, the format matters less than the substance. “Everything works these days, given the content is good,” he said. “The most important thing is what you’re giving to the audience—I don’t think vertical or horizontal makes much of a difference.”

 

When asked about his presence at the event, Rajat shared that it was more spontaneous than strategic. “I was in town to lock a deal, and I was invited, so I came here,” he said casually. “Otherwise, I live in Faridabad… now I’m in Mumbai—perhaps I’ll stick around for longer.” It’s this mix of groundedness and unpredictability that has made him such a relatable figure among his growing fan base.

 

Rajat, who holds a world record in the deadlift (302.5 kg in the 90 kg weight class) and gained further fame through his stint on Bigg Boss 18, also hinted at exploring new formats and opportunities. “Right now, I am going through this format, trying to understand it better,” he said, referring to the short-form content focus of Play Shots. “Everything is possible—it entirely depends on the situation. If things work out, they will work out.”

 

With a loyal following on Instagram and a reputation for delivering honest, motivational content, Rajat continues to inspire fitness enthusiasts across the country. His appearance at the PlayboxTV launch adds yet another layer to his evolving career—not just as a fitness coach, but as a creator who’s open to experimenting with storytelling and tech-driven platforms.

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