Likes Cannot Measure Talent says Adhyayan Suman as He Slams Social Media Obsession in Music Industry I

Adhyayan Suman, who has sung the song too opened up emotionally at the song’s launch. His words reveal the struggle, sincerity, and unshakable love for art that went into the making of Kya Se Kya. “As artists, we give it our all—we work hard, we create good content, but when it comes to releasing it, the film or the song often doesn’t reach the audience the way it should,” Adhyayan said, reflecting on his journey.

He thanked Yash from Desi Tadka Music, saying, “I told Yash bhai, who is the kindest soul I know in the industry, that you've given me a chance for this song to truly reach people. Let’s see what happens.” In a time when digital metrics overshadow emotional depth, Adhyayan also called out the vanity-driven culture: “Nowadays, the first thing people ask before releasing a song is—how many likes did your last one get? How many views? How many Instagram hits? It’s ridiculous. That’s when an artist’s morale really breaks.”

There’s a quiet sincerity in the way he describes the project:

“We’ve all worked hard, from the heart. For me, this song feels like a film. It has a narrative. Every song should have a story. That’s how we made this one.”

Adhyayan also reflected on the turning point that pushed him into music and direction:

“Between 2011 to 2018, I had no work. So I had to do something. I had studied direction in New York, so I thought, when will I ever use that? My heart was broken. I picked up a guitar, I directed, I knocked on doors asking for work.”

Over time, necessity turned into passion:“In doing all that, I started falling in love with directing. I started falling in love with music. With the guitar. I’ll never be able to choose between acting, directing, or singing. If I have the talent, why shouldn’t I do it all?”

He added, “Everyone should try everything in life, if they have it in them.”