The Super Bowl is being hosted in America's entertainment capital, but the NFL could never have imagined the additional attention being paid to pro football thanks to Taylor Swift. CBS News' Jamie Yuccas takes a look at the "Taylor Effect" and the star's cultural and economic impact on the big game.
"CBS Saturday Morning" co-hosts Jeff Glor, Michelle Miller and Dana Jacobson deliver two hours of original reporting and breaking news, as well as profiles of leading figures in culture and the arts. Watch "CBS Saturday Morning" at 7 a.m. ET on CBS and 8 a.m. ET on the CBS News app.
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The Super Bowl is being hosted in America's entertainment capital, but the NFL could never have imagined the additional attention being paid to pro football thanks to Taylor Swift. CBS News' Jamie Yuccas takes a look at the "Taylor Effect" and the star's cultural and economic impact on the big game. "CBS Saturday Morning" co-hosts Jeff Glor, Michelle Miller and Dana Jacobson deliver two hours of original reporting and breaking news, as well as profiles of leading figures in culture and the arts. Watch "CBS Saturday Morning" at 7 a.m. ET on CBS and 8 a.m. ET on the CBS News app. Subscribe to "CBS Mornings" on YouTube: https://youtube.com/CBSMornings Watch CBS News: https://cbsnews.com/live/ Download the CBS News app: https://cbsnews.com/mobile/ Follow "CBS Mornings" on Instagram: https://instagram.com/cbsmornings/ Like "CBS Mornings" on Facebook: https://facebook.com/CBSMornings Follow "CBS Mornings" on Twitter: https://twitter.com/CBSMornings Subscribe to our newsletter: https://cbsnews.com/newsletters/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-05-10aeh8h For video licensing inquiries, contact: licensing@veritone.com