San Francisco, Dec 9 (SocialNews.XYZ) With an aim to generate more engagement on its platform, e-commerce giant Amazon has announced that it will bring a TikTok-like feed of shoppable content named 'Inspire' to its application.
'Inspire' is the company's attempt to get users to make purchases as they see products in online content, reports The Verge.
The new feed option will appear as a lightbulb icon in the application and will roll out to select US users this month.
The e-commerce giant has also been recruiting influencers to create videos for the feed.
Inspire tab will allow shoppers to select from categories such as interior design, pets and skincare.
The videos and photos will include links of Amazon products which can be directly purchased, the report said.
In August, the company was reportedly testing a TikTok-like vertical photo and video feed in its app internally.
"We are constantly testing new features to help make the customers' lives a little easier," an Amazon spokesperson had said.
Source: IANS
About Gopi
Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.
He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.
When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.
He can be reached at gopi@socialnews.xyz