Kriti Sanon catapulted into the league of Bollywood’s top leading ladies with her one impeccable and versatile performance after the other; a massive feat from an industry outsider who paved her own way and connected with the audiences and built an unparalleled career graph amongst her generation, and she now rules atop. With some of the biggest projects entrusted on her shoulders by film producers, this bankable actress is also one of the most in demand by big brands.
Kriti Sanon has been on a brand signing spree, and is the face of close to 18 brands including Fossil, Coke Zero, Bacardi Breezer extension, Yardley, Vivel, Urban Company, Joy- body facewash, Joy- body creams and lotion, Wonderchef, Naturalli, Pro ease, Dabur fem, Safi, Rangriti-Biba and Heads Up for Tails, with the last 3 brands being announcement within this past month alone. She also turned entrepreneur with her passion project ‘The Tribe’, a fitness community.
The popular star has also been signed on as the face for two new brands including a lingerie biggie and a Lifestyle and athletic footwear brand.
The fact that Kriti is a go-to choice for brands comes in as no surprise as the actress has always had a strong connection with young women across the country, who relate to her and look up to her with aspiration. This makes her the perfect fit for brands but there is much more to her than her relatability, and that is that over the span of her career she has emerged as one of the most bankable actresses in Bollywood. She has created a place in the industry wherein, irrespective of how her film may do at the box office, she will always remain a trustworthy and popular name in the top league of superstars.
Her massive lineup ahead goes on to show the kind of trust that not only brands but also big producers are ready to put into her because of her immense popularity. Her upcoming films include Maddock's large scale project, 'Bhediya,' the mass entertainer 'Shehzada' by T-series, Pooja Entertainment's out and out action flick, 'Ganapath' and the biggest Pan-India project to come soon, 'Adipurush' which includes some of the most anticipated films of recent times. A film with Anurag Kashyap is also on the cards for the star, which will feature Kriti in a completely new avatar.