Aha Video is set to premiere Varun Tej's Ghani from the 22nd of this month. Aha won't just be streaming the theatrical cut version but instead, they are unveiling a special version of their own.
In the OTT version, Ghani's run-time has been increased by another 10 minutes for better continuity and merging scenes.
Well, the theatrical cut of Ghani was lambasted for lengthy run-time and lackluster scenes. Now, Aha Video has announced that they are extending the OTT cut by another 10 minutes.
This is a strange strategy, but it might work to some degree by building some curiosity amongst OTT audience.
Aha’s variety plan for Varun Tej’s Ghani’s OTT release (Photo:SocialNews.XYZ/NewsHelpline.com)
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