Mumbai, Jan 31, 2022: HUL’s BRU Coffee and India’s favourite music App Gaana, have collaborated on a unique activity - BRU Instant Cup of Romance. The three-month-long association focuses exclusively on listeners in Tamil Nadu and is already available to audiences until the end of February. The two brands are focussing on the romance genre in the build up to Valentine’s Day. Through contests and interactive banners on Gaana, Bru Instant Cup of Romance will engage with audiences and help them to relive some of their most cherished romantic moments and take them on a trip down memory lane via music.
The four exclusively curated playlists under the ‘Cup of Romance’ section are called: Forever Romance, Trending Romance, Heart Beats and Good Old Love. From old classics to instrumental beats, the evergreen hits and even regional Tamil language songs, there is something for everyone who enjoys the coming together of music and love.
Talking about the collaboration, Sandeep Lodha, CEO, Gaana said, “As India’s leading music app, Gaana is always looking to harness the power of music to bring people together. And what better way to do that than through the most popular genre of romantic music and love songs. We are thrilled that enterprising brands like BRU Coffee see the potential of personalized & contextual advertising on Gaana. Our ability to geo-target users in a focus market & talk to them in the context of Valentine’s Day enables brands like Bru to connect with sharply defined audiences at a deeper level. We hope that through these exclusively curated playlists, people can reminisce about their romantic memories and the nostalgia can bring a smile to their faces.”
Gaana is India’s leading music app with more than 180 million monthly active users. It has an extensive music library with more than 45 million songs across various languages, podcasts in multiple genres and languages.
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