Social News XYZ     

KFC faces boycott in China for encouraging excessive purchase of meal sets

KFC faces boycott in China for encouraging excessive purchase of meal sets

New Delhi, Jan 13 (SocialNews.XYZ) A top Chinese consumer group has called for a boycott of a KFC meal promotion, saying it encourages food waste, the BBC reported.

The China Consumers Association (CCA) says the promotion sent some customers into a buying frenzy.

 

KFC launched the promotional campaign last week with Pop Mart, a Chinese toy maker known for its mystery boxes.

Under this, customers are able to collect limited edition versions of large-eyed and round-faced Dimoo dolls when buying certain KFC set meals.

KFC "used limited edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law", the state affiliated CCA said in a statement.

That led one customer to spend 10,494 yuan ($1,649) on more than 100 of the meals in one go to collect the toys, while people also paid others to purchase meals for them, or just threw them away, the statement added, the report said.

KFC launched the hugely popular promotional campaign last week to celebrate the 35th anniversary of the opening of its first outlet in Mainland China.

Source: IANS

Facebook Comments
KFC faces boycott in China for encouraging excessive purchase of meal sets

About Gopi

Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.

He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.

When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.

He can be reached at gopi@socialnews.xyz