Social News XYZ     

Instagram testing tools to make it easier for creators to find sponsors

Instagram testing tools to make it easier for creators to find sponsors

San Francisco, Oct 23 (SocialNews.XYZ) Facebook-owned Instagram is testing new tools to make it easier for creators to earn money through its service.

The app is now testing affiliate shops, a feature it first previewed at its Creator Week event in June, and a dedicated "partnerships" inbox, reports Engadget.

 

Affiliate shops are an extension of Facebook's existing shopping features, which are already widely available. But the latest version of the storefronts allows creators to link to products that are already part of their affiliate arrangements.

Creators will earn commission fees when their followers buy products from these shops, the report said.

The company said that for now the shopping feature will only be available to creators who are part of that affiliate programme.

Instagram is also testing new inbox features it says will make it easier for brands to connect with creators for sponsorships. Instagram DMs will get a dedicated "partnerships" section just for messages from brands.

The company said this will give those messages "priority placement" and will allow them to skip the "requests" section where incoming messages are often lost.

Instagram is testing a new inbox for messages from potential partners.

Separately, the app is working on tools to match brands with creators looking for sponsorships.

With the tools, creators can identify brands they are interested in working with directly from the app. While brands would be able to browse creators who fit their needs based on factors like age, gender and follower count.

The tools are still in an early stage, with only a handful of companies and creators participating for now. But the company has previously signalled such features could expand significantly.

Source: IANS

Facebook Comments
Instagram testing tools to make it easier for creators to find sponsors

About Gopi

Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.

He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.

When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.

He can be reached at gopi@socialnews.xyz

PHP Code Snippets Powered By : XYZScripts.com
%d bloggers like this: