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Upcoming Technology Trends For 2021

Technology, when allied with intelligent and imaginative minds, undoubtedly has the power to transform consumer services and their interaction with producers. The adversities faced in the past year have encouraged companies more than ever to

- toss in new adaptable applications into their repertoires and

- recognize the need for rapid digital transformation to not only survive but thrive in the upcoming years.

 

Here are some of the most prominent technology trends in communication platforms that we expect to come to the fore in 2021 : 

  1. Extensive use of Artificial Intelligence (AI) and data analysts to gauge real-time contextual intents of Bharat's keyboard users.

With most of the marketing being done on online media platforms, effective audience targeting and advertisement management are some of the fields where Bharat's powerful AI and personalized conversation analysis are being put to good use. The examples set in the New Year campaign "My Bharat Keyboard 2021", search queries, identifying trending hashtags, ROI performance measure and the platform's partnership with Cadbury Dairy Milk Silk on the occasion of Valentine's Day to build real connections with users are sure to walk forward into 2021. 

  1. Acting upon the growing digital communication needs of India by adapting linguistically.

With the concept of 'work from home' being a new norm for various businesses, messaging and interaction with people has taken a significant leap to smart screens and they do not often stray further from most mainstream languages. Bharat has released three regional-language special keyboards including Malayalam, Bangla, Marathi, Hindi keyboard app that are appreciated widely for providing regional stickers, GIFs, emoticons, transliteration, autocorrect features etc. and are instrumental in setting up the path for the inclusion of neglected sections of society into the mainstream internet. 

  1. Empowerment of the disabled through technology is now one of the leading talks of development.

People's awareness about social issues has increased and helped the disabled interact more through media applications is one of them. The visually-challenged users of Bharat are now able to stay ahead of the curve by using the 'TalkBack' feature which reads out the key that is pressed so that they can efficiently use their smartphones with spoken feedback despite compromised vision.

 

  1. Infrastructure and users' behavior across digital platforms will provide data intelligence for consumer services.

In an increasingly competitive virtual market, an individual's time spent on an application, the nature of their engagement, and their needs expressed will determine the delivery of an ideal product or service. Bharat’s keyboard uses data intelligence by monitoring digital traffic across mobile applications like Amazon, Zomato, Uber, WhatsApp, Facebook, etc. to interpret customer requirements and preferences.

  1. Escalation in cybersecurity and protection of user's privacy

The growing population of virtual colonies has sparked an urgent need for the protection of sensitive personal information of customers on almost all software applications. End-to-end encryption, secure transmission of data, and anonymization of info. with no PII to protect the identity of the individual from hostile groups are some of the features that are being normalized. Bharat’s Hindi keyboard by moving alongside the aforementioned trends has established itself as a force to be reckoned with in digital markets and has quickly become a user-favorite platform for 2021 and beyond. 

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Upcoming Technology Trends For 2021

About Gopi

Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.

He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.

When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.

He can be reached at gopi@socialnews.xyz

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