Balaji Telefilms Limited today announced a strategic collaboration with DING Infinity, a creative studio promoted by Tanveer Bookwala. This collaboration is a part of Balaji Telefilms push, to create greater digital content and successfully participate in the growth of the fast growing digital streaming market.
Ekta Kapoor took to her social media and shared back to back two post, confirming the collaboration. She captioned it, “Cannot be more excited for a collaboration that will not only elevate creative growth in the digital content space but will also foster a platform for innovation, talent and future storytelling. Onwards and upwards!”
The second post, she shared, “DING DHADANG DHADANG DHADANG! N we r there!!! @balajitelefilmslimited @tansworld ! Investing in content n now extending to content creators n production houses!!!”
In a first of its kind move in the industry, Balaji Telefilms has empowered a compelling creator Tanveer Bookwala, to build a company with a definite vision for the streaming future.
Tanveer has in the past, produced successful shows, such as Fittrat (ALTBalaji /ZEE5), Rasbhari (Amazon Prime) and Asur (Voot Select) to name a few. This collaboration with Balaji Telefilms will enable Tanveer to ramp up his operations across OTT platforms, digital feature films, VR content and a new and unique spin to talent management that will amalgamate into an all-encompassing creative ecosystem.
DING Infinity will focus on building original IP, creator owned content, licensing and syndicating international formats and investing in new OTT relationships both national and international.
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