As the nation and world grapple with
the coronavirus pandemic and an
economic crisis, there's been a shift
in what people value most these
days. That shift is causing some
brands to rethink how they market
to consumers. Richard Edelman,
CEO of the global communications
firm Edelman, joins CBSN's Lana Zak
to discuss how consumer trust is
shifting during tumultuous times.
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As the nation and world grapple with the coronavirus pandemic and an economic crisis, there's been a shift in what people value most these days. That shift is causing some brands to rethink how they market to consumers. Richard Edelman, CEO of the global communications firm Edelman, joins CBSN's Lana Zak to discuss how consumer trust is shifting during tumultuous times. Subscribe to the CBS News Channel HERE: https://bit.ly/2uz8qYE Watch CBSN live HERE: http://cbsn.ws/1PlLpZ7 Follow CBS News on Instagram HERE: https://www.instagram.com/cbsnews/ Like CBS News on Facebook HERE: http://facebook.com/cbsnews Follow CBS News on Twitter HERE: http://twitter.com/cbsnews Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream CBSN and local news live, and watch full seasons of CBS fan favorites like Star Trek Discovery anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B --- CBSN is the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday. CBSN. Always On.