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Facebook, NYT join hands for AR-driven journalism

Facebook, NYT join hands for AR-driven journalism

San Francisco, Sep 17 (SocialNews.XYZ) Facebook has teamed up with The New York Times to co-develop augmented reality (AR) filters and effects on Instagram that will help users access and contextualise journalism at the media outlet.

According to a report in Axios, the leading US media organisation has built a dedicated "AR Lab" team within its research and development unit of more than a dozen employees.


"Facebook will be providing financial and technical support for the project, but it will not have any influence on the editorial side. The Times will have full control over the design and content of the effects," the report said on Wednesday, quoting NYT executives.

At its 'Facebook Connect' virtual conference, the social network said more than 600 million people use Spark AR across Facebook and Instagram every month.

The Spark AR Studio is a Facebook platform for developers.

"More than 400,000 creators from over 190 countries have published Spark AR effects for Facebook and Instagram. Together, they've published over 1.2 million AR effects to date," Facebook said in a statement.

In just the last three months, more than 150 effect owners have hit over 1 billion views and uses.

"Beginning next year, we'll open up Portal and Messenger to Spark AR creator publishing, giving more people fun new ways to connect," Facebook said.

Source: IANS

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Facebook, NYT join hands for AR-driven journalism

About Gopi

Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.

He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.

When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.

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