Democratic presidential candidate Michael Bloomberg has recruited social media influencers with millions of followers to promote him as a "cool candidate." What appear to be direct Instagram messages from the former New York City mayor have been posted as memes. New York Times style reporter Taylor Lorenz joins CBSN to explain the significance of this new political marketing strategy.
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Summary
Title
Michael Bloomberg targeting young voters with memes (Video)
Description
Democratic presidential candidate Michael Bloomberg has recruited social media influencers with millions of followers to promote him as a "cool candidate." What appear to be direct Instagram messages from the former New York City mayor have been posted as memes. New York Times style reporter Taylor Lorenz joins CBSN to explain the significance of this new political marketing strategy.