Co-founder of White Turtle Studio, Ankit Bhatia says that Panga and The Forgotten Army belong to two different genre and campaigning for both the trailers required understanding and hard work.
Over the years a lot of studios and trailer houses have been at loggerheads trying to win trailer campaigns for industry defining movies and shows, but White Turtle Studios, one such creative powerhouse seems to be ahead in the game.
White Turtle Studios is to be credited for creating the trailer for Director Ashwini Iyer’s Panga that broke records across films by receiving over 44 million views in just 1 day making it the most-viewed trailer of 2019.
Talking about the Panga trailer, Ankit said, “Sometimes working on a trailer of this genre can be really tricky. It does not have a predefined structure or action sequences that you can simply put together. A lot of thought goes behind understand each character, judging the value they bring to the screen and cohesively stitching the best moments to bring the story out in the shortest way possible.
Specially with Panga we had to really make sure that the team working on this can chart the emotional graph out visually for audiences to follow and I think that’s what helped people relate it to the trailer so much.”
White Turtle Studios is also responsible for Amazon Prime Video India’s next “The Forgotten Army” trailer reaching the right niche. The series is helmed by Kabir Khan and it is a story that dramatizes the events that led to the formation of the INA and their journey thereafter.
To that Ankit added “The Forgotten Army was a very different campaign for us. It was unlike any other war show or movie that audiences have been used to watching. It needed to be seen with a different perspective that captured the involvement & sacrifices that these soldiers made being away from their country. It was about understanding the ripple effect of their actions that influenced our Independence. It’s very important to carve out the journey on the edit table because otherwise it might just seem like any another war inspired show or movie.
With Panga and The Forgotten Army releasing on the same day, White Turtle Studios has surely grabbed the limelight and kudos to their team to build these campaigns from scratch in such a short amount of time.
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