New Delhi, July 1 (IANS) Adidas has announced its partnership with Premier League giants Arsenal.
"To commence the partnership, Adidas will launch the Arsenal Home Jersey, which is inspired by the iconic Arsenal jerseys from the past and celebrates the club's authenticity with an elegant and fresh look," the sportswear company said in a press release.
Adidas was previously associated with Arsenal between 1986 and 1994. It ended with Arsenal's win over Italian club Parma to lift the 1994 European Cup Winners' Cup.
"The partnership with Arsenal FC is a statement of intent and strengthens our position as the leading sports brand. adidas and Arsenal have a rich and successful history, and we are excited to write a new and successful chapter with the club. We are bringing back the history as an inspiration in our jersey design which the fans would love," said Manish Sapra, Senior Marketing Director, adidas India.
Kapil Sathe, Head of the Arsenal Pune Supporters club, said: "We are looking forward to the team sporting the adidas three-striped jerseys in the coming season. adidas and Arsenal both have a rich football heritage and we hope this partnership inspires great football from the team on the pitch."
The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is emblazoned with a central red stripe and black trimming. This design is repeated on both sleeves and the distinctive three stripes run across the shoulder in bright white.
Arsenal has a substantial fanbase in India and is second only to Manchester United in terms of the fan following. The club has a global fan base, consisting of 37 million Facebook followers, 14.5 million Twitter followers, and 14.4 million followers on Instagram. With this partnership, adidas now has a formidable portfolio of the top European clubs and enjoys a strong share of voice in the Premier League with the two biggest clubs - Arsenal and Manchester United.
Adidas India will also launch a special consumer promo, wherein two lucky Arsenal Fans will get a chance to fly to the Emirates Stadium to watch a Premier League Game.
The home jersey shall be available for purchase starting Monday across the leading adidas stores, in India and on shop.adidas.co.in . It will sell at Rs 4,999 for adults and Rs 3,799 for kids.