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Prof K Nageshwar: BJP leads in Election Spending (Video)

         Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said.

The Bharatiya Janata Party (BJP) leads the pack in advertising spend in the digital space.

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Prof K Nageshwar: BJP leads in Election Spending (Video)

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Summary
Title
Prof K Nageshwar: BJP leads in Election Spending (Video)
Description

Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said. The Bharatiya Janata Party (BJP) leads the pack in advertising spend in the digital space.

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