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American Eagle Outfitters launched in India, plans 25-30 stores

American Eagle Outfitters launched in India, plans 25-30 storesNew Delhi, June 13 (IANS) Aditya Birla Fashion and Retail (ABFRL) on Wednesday said that it plans to open 25-30 stores of American Eagle Outfitters (AEO) brand in India.

The firm launched the international mid-to-premium deminwear brand in the country.

According to the company, the planned stores -- 25-30 -- will be opened in the next three years and that the brand will be positioned in the mid-to-premium segment.

"The brand is tragetted at customers aged between 15 and 27 years and this is a very big market size," ABFRL's President International Business Sathyajit Radhakrishnan told IANS over the phone from Bengaluru.

 

"We plan to open up 25-30 stores in India in the next three years with an average of one store a month for the next three year."

However, the compny did not disclose its investment projections. But industry estimates place the investment required for setting up of a single standalone store at around Rs 1.5 crore.

(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)

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American Eagle Outfitters launched in India, plans 25-30 stores

About Gopi Adusumilli

Gopi Adusumilli is a Programmer at Excellus Blue Cross Blue Shield. He is the editor of SocialNews.XYZ and President of AGK Fire Inc. He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources. When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any. He can be reached at gopi@socialnews.xyz

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