HBO associates with his new movie ‘Naa Peru Surya Naa Illu India’ to complement the channel’s ‘Hollywood Premiere League’ programming
2nd May 2018, Hyderabad India: HBO is thrilled to announce its association with Stylish Star, Allu Arjun for his upcoming movie ‘Naa Peru Surya Naa Illu India’, releasing on 4th May 2018.
HBO promotes its 11 pm action-movie slot ‘Hollywood Premiere League’ along with ‘Naa Peru Surya Naa Illu India’ an action-packed entertainer. A never seen before association where a South Indian SuperStar is promoting his new movie on a national platform and HBO getting closer and more relatable in its key markets.
Movies are a way to connect and provide entertainment to the audience, irrespective of the language. Both Allu Arjun and HBO felt the need to reach out to a new set of audience and this integration was the most obvious way forward.
Rohit Bhandari, Senior director and Network Head - English Entertainment, Turner India, said, “At HBO, our fans are always at the centre of everything that we do and given the absolute adulation that Allu Arjun receives from his fans, it made absolute sense for us to associate with Naa Peru Surya Naa Illu India, and promote this action-packed film on HBO”
Stylish Star Allu Arjun also commented, “I am very happy to be associated with a brand like HBO for the promotion of my upcoming movie, ‘Naa Peru Surya Naa Illu India’. The movie is an honest, dramatic and commercial film with high- octane action. We couldn’t think of a better association to reach out to our fans nationally. Looking forward to much more such association.
His new movie tells the story of an army man with anger management issues. Fans and viewers can catch Allu Arjun’s latest movie across multiplexes.
Experience the magic of Hollywood’s biggest action blockbusters with HBO’s Hollywood Premiere League everyday @11pm.
About HBO
HBO, the leading English entertainment channel, launched an ad-supported service in 2000 in India, Pakistan, Maldives and Bangladesh. It is a one-stop-shop for movie buffs with Hollywood’s biggest and latest premieres and the only channel with its own original productions. HBO is able to bring the best of Hollywood to India because of its licensing deals with major Hollywood studios. In addition to the proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers, HBO works with a large number of major independent production companies to secure exclusive rights to a host of quality movies. HBO South Asia is owned by HBO (a Time Warner company). HBO has won several Golden Globes®, Primetime Emmy® and Academy awards® for its original productions, maximum for any TV network till date. HBO Asia is a joint venture of HBO (a Time Warner company) and Paramount.
About Turner International India Pvt. Ltd.
Turner India creates and manages the sales, distribution, marketing of award-winning news and entertainment brands in India and South Asia including CNN International, Cartoon Network, POGO, Toonami, HBO and WB. Turner Asia Pacific is the parent company of Turner International India Pvt. Ltd. (“Turner India”), which operates 63 channels in 13 languages in 37 countries in the region. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.
