Mumbai, Oct 28 (IANS) Singer Ed Sheeran's hit track "Shape of You" has crossed the half a billion mark on video streaming platforms in India.
Audio streaming platforms like Saavn, Gaana, Hungama and Wynk, are surprised by this popularity and consumer demand as they too have never seen streaming numbers rise at such a high rate, read a statement.
"India is changing its listening behavior from Hindi/regional to a whole lot of English. Infact artists like Ed Sheeran cut through geographies and have entered into the hinterland which is seen with the views coming from cities like Indore, Bhilai, Patiala to even Kochi! Ed has a massive following here and we are overwhelmed by the response," Arjun Sankalia, Head International Music, Sony Music India, said.
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.