The deals that covered various sports, news and entertainment segments will bring hundreds of hours of exclusive videos, live original programming, live games and events to the micro-blogging platform.
"Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, e-sports, news and entertainment," said Matthew Derella, Global Vice President, Revenue and Operations, Twitter, in a statement.
ARIA awards, Filmfare, International Cricket Council, Riot Games and many other events will feature live and in-stream video programming on Twitter.
The announcement included extensions of existing global live deals and brought new premium video content on Twitter to advertisers in Asia Pacific.
The company rolled out in-stream video advertising in the region starting with Australia.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.