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NBC to broadcast news for youngsters on Snapchat

NBC to broadcast news for youngsters on SnapchatSan Francisco, July 20 (IANS) Aiming to connect with young audiences who consume data on-the-go, Snapchat has launched headline news show "Stay Tuned" that will be broadcast twice a day.

According to a report in TechCrunch on Wednesday, the broadcast will feature four or five segments focused on the top national and international stories of the day.

"We're assuming the audience is not necessarily attuned to every last coming and going with the news, but we're also assuming that they have a real hunger for what's going on in the world," Nick Ascheim, NBC News' head of digital, was quoted as saying.

 

The show will be a compressed version of a news broadcast, with card-style graphics introducing the upcoming stories, video clips of key news events and sound bites and a quick-paced format to keep the audience engaged.

Ascheim said that new generation does not watch television in the traditional, linear sense but "they are ready and willing to consume lots of video on their phones".

The show will air twice per day, at 7 a.m. and 4 p.m. (local time) in the US and Canada.

(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)

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NBC to broadcast news for youngsters on Snapchat

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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.

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