Saregama will provide Mahindra Comviva with digital content of over 117,000 musical tracks.
"This partnership will prove to be a big game changer in telecom's transformation into digital content service providers," said Atul Madan, Senior Vice-President and Head, Digital Lifestyle Solutions, Mahindra Comviva, in a statement.
Saregama is expected to leverage Mahindra Comviva's reach in emerging markets like Africa, Latin America, Asia-Pacific and the Middle-East.
"Our partnership with Mahindra Comviva in international markets will allow us to exploit our content better," Vikram Mehra, Managing Director, Saregama noted.
Mahindra Comviva owns music rights for over 170,000 unique music titles in African, Arabic and International categories in over 35 languages.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.