Targeting the 18-30 age group, the banner will cater to the inherent need of the audience to watch strong thematic content.
Yoodlee Films has already made five films, starting with "Brij Mohan Amar Rahe", which will release on September 1.
Out of the five films made, three are in Hindi, one in English and one bilingual -- Tamil and Malayalam.
"With 120,000 songs Saregama has the biggest and best music IP in the country. With Yoodlee Films, we plan to extend this leadership to film business, thus positioning us uniquely to take advantage of the digital entertainment economy," Vikram Mehra, Managing Director, Saregama, said in a statement.
"Brij Mohan Amar Rahe" will be followed by "Abhi & Anu" (Tamil and Malayalam), "Ascharyachakit" (Hindi), "Ajji" (Hindi) and "The Noblemen" (English).
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.