According to the content delivery network services company Akamai Technologies, viewers disengage with emotive storylines and react negatively to low-quality streaming incidents like buffering regardless of the brand or interest in the content.
The research showed that negative emotions increase 16 per cent while engagement decreases nearly 20 per cent as a result of poor streaming experiences.
Nearly 76 per cent of participants said they would stop using a service if issues such as buffering occurred several times.
"This unique research shows there is no place for low-quality video in any streaming business model," said Ian Munford, Director of Product Marketing, Media Solutions, Akamai.
The research found that subscription video-on-demand brands lose the most engagement due to buffering while transactional video-on-demand models suffer the most negative impact to brand loyalty if delivering low-quality experiences.
"The premium online video market is extremely competitive; the battle for revenue share is intense and subscriber acquisition costs are increasing, making differentiators like quality of experience more important than ever," said Munford.
The study was conducted by research firm Sensum for Akamai.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.