Announcing the alliance at Symposium 2017 -- conference for customer experience and business transformation -- here, Adobe said the partnership entails deployment of Adobe Experience Cloud solutions, including Adobe Analytics Cloud, Adobe Advertising Cloud and Adobe Marketing Cloud.
"We are confident that Adobe Experience Cloud capabilities will help Idea Cellular increase revenues through online channels, reduce customer acquisition costs, improve cross-sell and up-sell opportunities and deliver the best customer experience in the Indian telecom industry," Kulmeet Bawa, Adobe's Managing Director, South Asia, told reporters here.
Powered by Adobe Sensei's Artificial Intelligence (AI) capabilities, the solutions will help Idea Cellular automate aspects of its customer care and introduce advanced digital self-service options, reducing call centre traffic and saving on operational costs.
"With our focus on growing Digital Idea, we are confident that the alliance will help us inch closer to our company's digital transformation charter by delivering customised experiences and augment our growth strategy through enhanced customer retention as well as revenue generation," added Himanshu Kapania, Managing Director, Idea Cellular Ltd.
Idea Cellular is India's third largest mobile operator with nearly 200 million subscribers.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.