Mumbai, April 20 (IANS) National Film Award winning lyricist Amitabh Bhattacharya has penned a song for Sony YAY!, a new children's entertainment channel by Sony Pictures Networks.
Titled "YAY philosophy", the song features the channel's brand ambassador and actor Tiger Shroff, read a statement.
"It's very rare that you come across a project that's true to its nature and it's audience. Sony YAY! ticks both these boxes," Bhattacharya said.
He added: "When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. 'YAY! philosophy' stands for letting children be who they are and that's exactly what we've tried to bring out with this song."
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