London, Dec 5 (PTI) Singer Jessie J has covered Frankie Valli's 1967 hit "Can't Take My Eyes Off You" to launch a new year-long collaboration with a cosmetics giant.
'Make Up Forever' bosses are using the "Bang Bang" singer's modern, funky reworking of the song to launch their new initiative, #IAMANARTIST, reported Contactmusic.
"Throughout the year, Make Up For Ever will encourage people everywhere to celebrate makeup's power to express, explore and transform all individuals with the creative movement #IAMANARTIST," a new statement read.
The "Flashlight" hitmaker, famous for her many transformations, showcases numerous different looks in the video, including long and short hair, dark and blonde, plus varying makeup styles from heavy smoky eyes and dramatic lips to much more natural looks.
"I enjoy revealing different parts of my personality in my look, which makes Make Up Forever such a great partner," Jessie, 28, said.
"The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colours and energy.
