After a long time that during Sankranthi four movies are releasing back to back. In this situation the actors are fighting for screens and distributors are fighting vigorously for the theaters also.
This situation is being cashed by the theater owners.
The theater owners are asking the distributors for rent as well as some share in the revenue generated. This has become a simple logic, who gives more shares will get the theater.
The distributors are even ready to give a share of 50:50. So finally, Sankranthi Fight is helping Theatre Owners.
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