Shah Rukh Khan Announces UNIFYD Music Festival in Abu Dhabi: Arijit Singh, Karan Aujla and Sonu Nigam to Perform

Shah Rukh Khan is bringing together some of the biggest names in Indian music for an extraordinary musical celebration! The Bollywood superstar has shared a fresh update about UNIFYD, a one-day music festival he is curating, promising an experience that brings different sounds, artists and audiences together under one roof. Scheduled for March 20, 2027, at Etihad Live on Yas Island in Abu Dhabi, the festival will feature more than 15 artists performing across multiple stages. With Arijit Singh, Karan Aujla and Sonu Nigam among the headline names, the event is already generating excitement among music lovers.

Taking to social media, Shah Rukh encouraged fans not to miss the opportunity to be part of the event. He wrote, “For the first time ever, over 15 artists across multiple stages, coming together for one extraordinary day. Don't miss your chance to be part of UNIFYD!” The announcement also confirmed the festival date and venue, with fans directed to download the District app to book their tickets. The concept promises a day where different musical styles share the spotlight, offering audiences more than a conventional concert experience.

The announced lineup brings together artists from a range of musical backgrounds. Arijit Singh, known for his soulful vocals, and Punjabi music sensation Karan Aujla will perform alongside singer Jonita, Shalmali Kholgade, Simran Choudhary and Nooriyah. The lineup also includes Patiala Mehfil, Curtain Blue, Tech Panda x Kenzani, Rusha & Blizza, Stick No Bills, BOH!B, Priyanka and Unnayanaa. Sonu Nigam is set to deliver a special performance, described by the organisers as his first appearance at a music festival. The mix of established stars and contemporary performers aims to create a diverse musical experience across the festival's stages.

UNIFYD is being produced by D’YAVOL Live in partnership with District. D’YAVOL is part of the luxury collective co-founded by Shah Rukh Khan, Aryan Khan and others. The event is also supported by Abu Dhabi’s Department of Culture and Tourism, Miral and Emirates NBD. The collaboration brings entertainment and tourism together, positioning Abu Dhabi as the destination for the festival’s first edition. Organisers have also indicated plans to expand UNIFYD to other cities following its debut.

For Shah Rukh, the festival reflects the unifying power of music. The superstar has previously spoken about how music and cinema can bring people together through shared emotions and experiences. UNIFYD builds on that idea by bringing multiple artists and musical genres together for a single celebration. Rather than focusing on one performer or style, the event aims to create a broader spectacle where audiences can discover different sounds while enjoying performances from familiar favourites.

Fans planning to attend should keep an eye on ticket-sale timings. Emirates NBD cardholder presale is scheduled to run from 9:30 am UAE time on October 19 to 9:30 am on October 20, 2026, followed by general ticket sales from 10:30 am on October 20. Tickets are available exclusively through the District app. With a star-studded lineup, multiple stages and Shah Rukh Khan’s creative involvement, UNIFYD is shaping up to be a major music event on Abu Dhabi’s 2027 entertainment calendar.