Sushmita Sen, Kubbra Sait, Raftaar and Orry Attend Cornerstone Music Launch in Mumbai

Mumbai witnessed a star-studded evening on September 23 as several prominent names from Bollywood, music and the digital entertainment space stepped out for the launch of Cornerstone Music, the new music vertical from talent management agency Cornerstone. Among the celebrities spotted at the event were Sushmita Sen, Kubbra Sait, Dhanashree Verma, Raftaar, Orry and Seema Sajdeh. The glamorous red carpet brought together a diverse mix of actors, musicians and internet personalities.

Sushmita Sen was among the celebrities who grabbed attention as she arrived at the event and warmly interacted with the paparazzi. Kubbra Sait, Dhanashree Verma, rapper Raftaar, Orhan Awatramani aka Orry and Seema Sajdeh were also seen making appearances. Their presence added plenty of star power to an evening that marked Cornerstone's expansion into the music and artist-management space.

Cornerstone officially announced Cornerstone Music on September 23, introducing it as a dedicated vertical focused on artist management, original music development and music-related intellectual property. The new division aims to work across different areas of the music ecosystem while developing long-term careers for artists and creators. The launch represents a new chapter for the talent management company, which has traditionally been associated with sports and entertainment talent.

One of the biggest announcements from the launch was the signing of two-time Grammy-nominated artist Raja Kumari as Cornerstone Music's first headline artist. The signing coincides with Raja Kumari marking her 10th anniversary in the music industry. Bengaluru-based Punjabi hip-hop artist Quake has also joined the initial roster, giving the new vertical a mix of established international recognition and emerging talent.

Led by Cornerstone CEO Bunty Sajdeh, Cornerstone Music plans to offer 360-degree management covering areas such as live entertainment, brand partnerships, content and film collaborations. The vertical will work not only with performers but also with songwriters, producers and composers, with an emphasis on building sustainable careers across the rapidly changing music landscape. The company has also indicated plans to explore AI-assisted tools that could help emerging artists manage music production costs.

With a high-profile Mumbai launch attended by names from across the entertainment industry, Cornerstone Music has made a strong introduction to the market. The presence of stars including Sushmita Sen, Kubbra Sait and Raftaar added glamour to the occasion, while the signing of Raja Kumari and Quake gave the new vertical a clear musical identity from day one. As the Indian music industry continues to expand across streaming, live entertainment, brands and film, Cornerstone Music will now look to build its presence in the space.