Traditionally, organisations communicating across Africa have managed their PR and communications market by market, often working with multiple agencies and suppliers. This adds cost and makes consistent messaging and measurement across markets almost impossible. APO Group is the only pan-African communications consultancy that combines strategic advisory with ownership of the network that distributes it, so counsel, execution, and visibility can be managed and measured as one system.
For clients, this means having a single communications partner across markets, rather than multiple partners to coordinate. It also means APO Group can be held to the results delivered, not simply the activity undertaken.
Bas Wijne, CEO of APO Group, says, "A company operating across 10 African markets has historically had to manage 10 separate agency relationships. That fragmentation persisted because no single consultancy had the reach to take responsibility across the continent. APO Group can. We operate across all 54 African markets, and because we own the distribution, our role does not end with the recommendation. We can take a communications strategy through to publication and see how it performs in the markets that matter."
APO Group was built for a communications environment that is changing rapidly, shaped by AI, rising geopolitical and reputational risks, greater scrutiny of communications investment, and the need to respond faster. Across Africa, these demands are amplified by rapid growth and evolving regulatory and business environments. This requires communications that are strategically focused, locally relevant, and able to demonstrate impact across markets.
Communication, Built for Performance reflects how APO Group meets these demands by combining strategic communications expertise with long-standing experience across Africa’s communications and media landscape.
Libby Allen, Vice President: Brand & Creative at APO Group, adds, "APO Group has been part of Africa's media landscape since 2007, not a supplier looking in from outside. The consultancy was built on that foundation. It’s what gives us the local understanding to advise on reputation in markets that are too often assumed rather than understood."
Built for performance across Africa
Through Africa Newsroom (https://apo-opa.co/4rbe6zV), APO Group’s owned newswire, the company guarantees placement on more than 250 Africa-focused news websites, and reaches more than 450,000 journalists, analysts, investors, and policymakers. Coverage placed through the network sits on indexed news platforms, staying retrievable long after a campaign ends. It is the source material search engines and AI systems increasingly draw on when answering questions about a company or a market. Visibility bought once keeps working.
PR execution is local. APO Group has staff on the ground in 13 African markets and partners across all 54, so a strategy is delivered to the same standard in Lagos as in Casablanca, without a client coordinating separate agencies market by market.
Founded in 2007, APO Group works with more than 300 clients across finance, technology, healthcare, logistics, and the public sector, including multinational companies, African institutions, governments, NGOs, and development organisations.
The new website is live at https://APO-opa.com/ with APO Group’s refreshed brand identity now rolling out across its social media channels and Africa Newsroom (https://apo-opa.co/4rbe6zV). Follow APO Group on LinkedIn (https://apo-opa.co/3UQ5p1P) to see the new brand.
Distributed by APO Group on behalf of APO Group.
Media Contact:
marie@apo-opa.com
About APO Group:
Founded in 2007 by Nicolas Pompigne-Mognard, APO Group is the communications consultancy built for performance – combining strategic advisory, on-the-ground execution, and guaranteed visibility across all 54 African markets. Its owned newswire, Africa Newsroom, secures placement on 250+ Africa-focused news sites, connecting organisations directly with 450,000+ journalists, analysts, investors, and policymakers worldwide.
Recognised internationally for communications excellence, including SABRE, Davos Communications, and World Business Outlook distinctions, APO Group partners with global and African organisations for whom the continent is a strategic priority. Clients include the African Development Bank Group, Africa CDC, Afreximbank, NFL, Nestlé, Emirates, Canon, Western Union and GITEX Global.
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