Netflix Celebrates 10 Years in India; Co-CEO Ted Sarandos Meets PM Narendra Modi, Unveils New Storytelling Initiative

Marking a major milestone in its journey, Netflix India has celebrated 10 years of operations in the country by announcing a significant investment in India's creative ecosystem. The streaming giant also revealed that its Co-CEO Ted Sarandos met Prime Minister Narendra Modi to discuss a shared vision of taking Indian storytelling to audiences across the globe. The announcement underscores Netflix's continued commitment to strengthening India's position as a global entertainment powerhouse.

Sharing the update on social media, Netflix India wrote, "Celebrating 10 years of Netflix in India! It was an honour for our Co-CEO Ted Sarandos to meet Hon'ble Prime Minister Shri Narendra Modi to discuss their shared vision to take India's media and entertainment industry global. To this effect, we unveiled the 'Netflix India Storytelling Initiative', an investment that will help nurture the next generation of India's creative talent through skilling and education partnerships with IICT and NFDC. We can't wait to see what India creates next."

Alongside the announcement, Netflix shared photographs from the high-profile meeting featuring Ted Sarandos and Prime Minister Narendra Modi engaged in discussions and greeting each other warmly. The meeting highlighted Netflix's long-term strategy of collaborating with India to create world-class stories while empowering local creators with the skills needed to compete on the global stage.

A key highlight of the announcement is the launch of the Netflix India Storytelling Initiative, a multi-phase investment aimed at nurturing the next generation of creative professionals. Developed in partnership with the Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation (NFDC), the initiative will focus on skilling, education, scholarships, and industry partnerships. It is expected to benefit aspiring creators across emerging sectors such as animation, visual effects (VFX), gaming, and comics, helping build a stronger pipeline of talent for India's rapidly growing entertainment industry.

Since launching in India a decade ago, Netflix has played a pivotal role in bringing Indian stories to global audiences through acclaimed films, documentaries, and original series across multiple languages. The platform has invested heavily in local storytelling, introducing international viewers to diverse narratives while creating opportunities for Indian filmmakers, writers, actors, and technicians to showcase their work on a worldwide platform.

As Netflix enters its next decade in India, the company is doubling down on its investment in homegrown talent rather than just content. With the Netflix India Storytelling Initiative and collaborations with premier institutions like IICT and NFDC, the streaming giant aims to equip future storytellers with the tools and opportunities needed to shape the next generation of Indian entertainment. The initiative reflects a broader vision of making India not just a source of compelling stories, but also a global hub for creative innovation.