New Delhi, Aug 6 (SocialNews.XYZ) The Centre has enacted or strengthened rules including IT Rules to curb AI‑generated deepfakes, and reduced timelines for removal of unlawful content, an official statement said on Thursday.
Intermediaries are now required to take down unlawful information upon intimation within three hours instead of 36, and grievance redressal deadlines have been cut from 24 hours to two hours for sensitive cases such as nudity or impersonation, MoS, Electronics and Information Technology said Jitin Prasada in Lok Sabha.
The government remains conscious of the threats posed by deepfakes powered by Artificial Intelligence (AI), including synthetic audio, video and text, the minister said.
It has strengthened the regulatory framework through amendments to the IT Rules, 2021 to address harms arising from synthetically generated information (SGI), including deepfakes and AI-generated content.
Intermediaries are required to ensure clear labelling and traceable metadata for permissible AI-generated content, so that users can easily identify synthetically generated material and prevent deception or misuse.
It further strengthens user accountability and platform due diligence, including mandatory user awareness regarding legal consequences of unlawful AI-generated content and stronger compliance obligations for social media intermediaries.
The guidelines explicitly cover child sexual exploitation material, non-consensual intimate imagery, impersonation and other harmful AI-generated content, requiring platforms to prevent such content and take prompt action when detected.
Intermediaries must deploy reasonable and appropriate technical measures, including automated tools or other suitable mechanisms, to not allow any user to create, generate, modify, alter, publish, transmit, share, or disseminate any synthetically generated information that violates any law, the minister noted.
The minister mentioned initiatives related to deepfake detection including Saakshya, multi-agent framework developed by IIT Jodhpur & IIT Madras for deep fake detection; AI Vishleshak for improving Audio-Visual forgery detection system and IIT Kharagpur’s project on Real-Time Voice Deepfake Detection System.
Intermediaries are required to appoint Grievance Officers and resolve complaints within the prescribed timelines.
The government has set up an appellate forum at the Central level to challenge decisions of intermediaries. Users can appeal online at this portal if their complaints are not addressed by the intermediaries’ Grievance Officers.
SAHYOG Portal enables automated, centralized removal notices to intermediaries. Government and its authorised agencies across India use it to request removal of unlawful content.
—IANS
aar/pk
Source: IANS
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