Jake and Megan Freedle: Building a Real Estate Practice on Trust, Not Transactions

Jake and Megan Freedle are managing partners at Freedle & Associates, a Denver based real estate team that has quietly built something uncommon in their industry: a business grown almost entirely through word of mouth.

Both are Denver area natives. Between them, they bring 20 years of experience, more than 400 closed transactions, and over $150 million in career sales across the metropolitan area.

A Different Measure of Success

"Most real estate agents measure success at the moment of closing," Jake explained. "We measure it by how a decision holds up years later."

That philosophy shapes everything about how they operate. For buyers, particularly those relocating to Denver, the Freedles intentionally slow down the decision making process. They help clients evaluate long term financial risk, lifestyle alignment, and neighborhood fit. They are willing to advise against a purchase when emotional pressure or unseen complications could create future regret.

Guiding Buyers Through Uncertainty

Many of their buyer clients are dealing with high stakes uncertainty. Some are trying to buy and sell at the same time, facing real fears around cash flow, timing, and the possibility of being temporarily without a home. Others are relocating and struggling to determine which neighborhood will actually fit their life.

The Freedles address this by building clear plans so clients understand their options and risks upfront. Because they have lived in the Denver metro area their entire lives, they translate neighborhoods in human terms rather than statistics.

"Clients often tell us they ended up in places they never would have chosen on their own," Jake noted, "but that ultimately fit them better than what they initially thought they wanted."

Seller Representation Built on Realism

On the seller side, execution becomes fast, decisive, and highly structured. Their marketing blends professional video, exclusive programs, and advertising tactics that adapt as platforms and buyer behavior change.

"Sellers want to get the very most out of their home as an investment," Jake said. "But they also want realism. They don't want a set it and forget it listing."

The Freedles listen carefully to sellers' priorities, set expectations grounded in real market feedback, and price homes within the true bounds of the market.

A Creative Path to the Right Home

One recent development in their work has been a collaboration with Acorn Homes, which helps buyers bridge the gap between the home they want and what the market actually offers. The right home often exists but is not accessible in a traditional way, whether it is off market or needs extensive work that feels financially out of reach.

Acorn addresses the biggest obstacles buyers face with renovation heavy homes: money, time, and skill set. Clients get to design their home and choose finishes without taking on what is essentially a second full time job.

"Renovation shows make it look fun," Jake said. "The reality is that keeping a project on track is difficult and stressful without experience."

Growth Through Referrals, Not Recognition

When asked about achievements, Jake did not point to industry awards.

"We're a boutique, family run firm," he said. "Most people don't realize that many of those accolades require agents to apply for them or align with large brokerages that actively push those programs. That just hasn't been our path."

Instead, their business has grown through repeat clients and referrals. They are top producing agents without chasing paid lead sources or buying their business from platforms like Zillow.

"We've grown organically by earning trust, delivering consistent results, and showing up the same way for every client," Jake said. "To us, that kind of longevity and loyalty is the most meaningful measure of success."

More Than Agents

Their clients frequently continue the relationship long after closing, returning for guidance on contractors, renovations, and future moves. Over time, Jake and Megan transition from real estate agents to trusted household advisors.

The ideal outcome is straightforward: clients feel confident, steady, and well served, not just at closing, but long after. It tells them they are doing the right work, in the right way, for the right reasons.

For more information, please visit: www.gofreedle.com