During the launch, when asked about being called a “Marketing Genius”, Kartik Aaryan humbly explained his approach: “I don’t know, but whether it’s filmmaking or its process or being involved on the sets, the way I collaborate with directors, and I am talking about first day of shoot, I am talking about from the beginning and then marketing, before and after, I remain with the film, and I do it with a lot of passion and dedication.”
Kartik further elaborated on his involvement, saying, “Marketing also plays an important role and when the marketing works, I guess people start tagging you as marketing genius… I am always involved in work, I keep on working, so you don’t think about things separately, because I got nothing else to do than just work.” His words reflect his commitment to both the creative and promotional aspects of filmmaking, earning him admiration in the industry.
Tu Meri Main Tera Main Tera Tu Meri is written by Karan Shrikant Sharma, directed by Sameer Vidwans, and produced under the banners of Dharma Productions and Namah Pictures by Karan Johar, Adar Poonawalla, Apoorva Mehta, Bhumika Tewari, Shareen Mantri Kedia, and Kishor Arora.
The film stars Kartik Aaryan and Ananya Panday in lead roles, supported by veteran actors Neena Gupta, Jackie Shroff, and Tiku Talsania, promising a blend of comedy, romance, and family entertainment for the holiday season.
With its Christmas release, the film is already generating anticipation, and Kartik’s hands-on approach in both filmmaking and marketing is expected to create a strong impact at the box office.
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