Sanjay Dutt Unveils Tigerfire Vodka at Star-Studded Mumbai Launch

Mumbai lit up with glitz and glamour as Bollywood superstar Sanjay Dutt hosted the grand launch of his latest venture, Tigerfire, a premium vodka brand promising a bold, peppery taste with a smooth finish. The event drew a star-studded crowd including Dutt’s wife Manyatta Dutt, R Madhavan with his wife Sarita Birje, Raj Kundra, Rahul Roy, and more, all dressed to impress for the evening of celebration.

Tigerfire is an alcoholic beverage launched under Cartel & Bros, marking Dutt’s second major entry into the spirits market after the success of his Scotch whisky brand, The Glenwalk. The launch signals Dutt’s continued expansion beyond films, joining his growing portfolio in the alcobev and hospitality sectors, which includes his restaurant, Solaire.

Guests were treated to a night of glamorous mingling, photo ops, and first tastes of the new vodka. The brand positions itself as a premium offering, blending sophistication with Dutt’s signature bold persona, promising to make waves in India’s growing spirits market.

The launch not only celebrated the product but also highlighted Dutt’s transformation into a business-savvy entrepreneur, successfully balancing his cinematic legacy with ventures in food, drink, and lifestyle brands.

With Tigerfire now officially on the market, Sanjay Dutt has cemented his place as a multi-faceted icon — both on and off the screen — proving that his star power translates seamlessly into the world of premium beverages.