Bollywood Brings the Glam at Swadesh Eros as Nita Ambani Celebrates India’s Artisans

Mumbai’s Swadesh flagship store at Eros turned into the ultimate glam-meets-culture affair as Nita Ambani hosted a star-studded evening celebrating India’s artisans and traditional craftsmanship. The event wasn’t just about art—it was about flaunting style, making statements, and showing that Bollywood has a major soft spot for India’s heritage.

The guest list read like a who’s who of the industry: Janhvi Kapoor dazzled in an outfit that perfectly balanced youthful charm and regal elegance, while Ananya Panday brought her signature playful glam. Bhumi Pednekar impressed with understated sophistication, Karisma Kapoor reminded everyone why she’s a fashion icon, Raveena Tandon turned heads with her sparkling presence, and Ekta Kapoor proved she can slay a traditional ensemble with modern flair. Together, they made the store feel like a runway, all while honoring India’s incredible artisans.

The theme, “Heart and Craft of India,” was in full force. Guests flaunted hand-embroidered sarees, Banarasi silks, and intricate threadwork that highlighted the nation’s vibrant textile traditions. Every outfit was a conversation starter, seamlessly blending high fashion with centuries-old craftsmanship. It was the kind of evening where the glamour was as sharp as the storytelling behind each artisan’s creation.

Beyond the glitz, the event underscored a serious message: India’s artisans are not just heritage keepers—they’re trendsetters in their own right. Swadesh showcased miniature paintings, Odisha Ikat, and heirloom-quality artifacts, making the evening a feast for both the eyes and the soul.

With stars sparkling alongside master artisans, Nita Ambani’s Swadesh event was equal parts cultural homage and Bollywood spectacle—a reminder that fashion, fame, and tradition can create the perfect cocktail of drama, beauty, and style.